BASICS: Kickstarter is a crowd funding site used to spread the word and help raise $ for independent film projects, like the #UNFIT documentary. People who support a project on Kickstarter are called "Backers". They are helping AND receive benefits for it. Those benefits are called “Rewards”. Usually the Rewards are something desirable or experiential – in this case, a copy of the film, a red baseball cap, your name in the closing credits. The greater the support, the greater the Reward.

Here are the 5 main points to remember:

1) Backing a Kickstarter project is NOT the same as making a donation. When you "back" or financially support a Kickstarter project, you are receiving the “Reward” as value for your support. Yes, it's true you are also doing it to help the project and the filmmaker and the cause, and you are involved at the ground floor. That's the added bonus, being an important part of the filmmaking process, getting involved, and getting updates.

2) When you back a Kickstarter project, it is considered a "pledge". Why? Because no money is charged to your card at that time. You can increase, decrease, or cancel the pledge at any time. There is zero risk. The card you use to pledge is ONLY charged AFTER the campaign, but ONLY IF the campaign is successful to reach its target. (If the campaign does not reach the target by the deadline, no $ is EVER charged to your card because no transactions occur, and the project does not "succeed", which means the filmmaker does not get any funds.) It is truly an ALL or NOTHING scenario for the filmmaker, so you know all pledges are gratefully encouraged.

3) Earlier pledges are very important. If you like the project, please pledge right away. This helps the project be more "popular" and get seen by more people. The closer the project gets to the target, the better chance of success. If you know Dan, Art, any of the doctors, or if you would love to see this film influence America's talking points, please don't wait. The sooner you pledge the better, and again - the card is not charged anyway ... until the end.

4) You can pledge to a Kickstarter project as a Guest, or you can set up an account. Setting up an account is so easy. The only things needed to set up a Kickstarter account are a name and email. You can even use a fake name. It takes less than a minute. You go to Kickstarter.com, click Sign Up, enter a name and email, pick a password, and you have an account. Boom. Done.

5) Once you have an account, you can go to our page and make a pledge.

CLICK HERE TO GO TO OUR PAGE 

That’s it! By the way - when you do go to the page for #UNFIT, please plan to spend a few minutes. We know you are busy. Watch the video. Scroll down and check out the images and read about the film. Choose any Reward, there are some cool ones. When you click on the Reward you would like, just follow the prompts from there.

If questions, look for the little circular picture of DocDance Productions (toward the top of the Kickstarter page on the left), click it, and then click CONTACT ME to send a message. TIP: You can use any device to pledge but a Kickstarter page sure looks more awesome and is much easier to follow on a bigger screen, like a desktop or laptop.